Ep 202: What You Need to Focus on After the Sale

Dec 30

What to Focus on After the Sale

Most business owners think growth comes from sales and marketing. But sustainable profit? That comes from what happens after the sale.

Retention is your growth strategy

If you're only focused on getting new clients, your business will always feel like a grind.

What actually makes your business sustainable is keeping the clients you already have. When they stay longer, their lifetime value increases. That gives you more room to reinvest, to grow, and to build momentum.

Retention isn’t sexy, but profit is.

Focus on progress, not just results

Clients rarely recognize their own progress. They’re focused on what’s still hard. They forget how far they’ve come.

That’s why you have to highlight it. Not just at the finish line, but all the way through the journey.

Use these moments to create momentum:

Checkpoints that let them reflect on where they started
Quick wins that build confidence
Celebrations that spotlight even small steps

When clients feel like they’re moving forward, they stay. When they don’t, they leave even if they’re making progress.

Recognize before they churn

You’ve probably heard it. That moment before a client leaves when they say, “I’m just not sure I’ve made progress.”

Meanwhile, you’re thinking, How can you not see what’s changed?

Here’s the truth: if you don’t show them, they won’t see it.

Build in space to reflect:

Talk about their progress during calls
Send personal notes highlighting wins
Track milestones so they know they’re growing

People need proof of progress to stay engaged. Give it to them before they ask for the exit.

Retention makes marketing easier

This isn’t just about member support. It’s also your best marketing move.

When retention improves, your margins grow. That gives you more freedom to invest:

More room to test ads
More budget to hire help
More time to improve onboarding

Retention funds acquisition. Keep more clients, and you’ll get more clients.

Don’t build for more members. Build to keep the ones you have.

Too many business owners focus on getting the next sale. They forget the work really begins after the sale.

You can’t hand off the content and hope it sticks. That’s not sustainable.

You need to be just as focused on:

How they start with you
How they make progress
How they feel seen and supported

That’s the path to real growth. Keep more members. Grow more revenue.

Learn more at shanalynn.com

Want to build a more profitable, sustainable membership?
Retention starts with experience.

Learn how to scale your impact and your income.
Apply now at joinretain.com

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Shana Lynn