Ep 207: The 7-Figure Lie: What Every Business Owner Must Know

Feb 3

The 7-Figure Lie: What Every Business Owner Must Know

Most online business owners want to hit seven figures. But ask 10 people what that really means? You'll get 11 different answers.

And that’s a problem.

The 7 Figure Myth That’s Costing You Clarity

"7 figure business owner" sounds like success. But here’s the truth:

Some mean $1M in lifetime revenue.
Others mean $1M in one year.
Almost no one is talking about $1M in profit.

There’s no regulation. No consistent definition. No standard for how it’s measured.

It’s easy to chase a title instead of building a business that actually works for your goals, your family, and your life.

Revenue Means Nothing Without Profit

A six figure launch doesn’t mean you’re making money.

$100K revenue with $80K in expenses = $20K profit.
Can’t pay yourself? That’s not sustainable.
Spent it all on ads and still can’t hire help? You’re not scaling. You’re surviving.

Profit is greater than revenue. Always.

Define Your Real Financial Goal

Don’t start with revenue. Start with this:

How much do you need to pay yourself?
How much needs to go to taxes?
What will you reinvest or save?

Then work backwards:

Set your target profit margin.
Define the revenue needed to hit that number.

That’s the strategy real CEOs use.

Know Your Numbers Like a CEO

If you’re selling courses, memberships, or group programs, your margins matter.

Done-for-you services often have lower profits.
Courses and memberships typically have higher margins.

Use that to your advantage. Build cash reserves. Then scale smart.

Your Title Doesn’t Matter. Your Take Home Does.

Instagram isn’t real life. Vanity metrics don’t build sustainable businesses.

Your bank account tells the truth.

Be the CEO who:

Knows their numbers.
Plans for taxes.
Pays themselves first.
Builds a business that funds their life.

Retention Isn’t Sexy but Profit Is

This isn’t about community but it’s for every membership owner out there comparing their business to highlight reels.

Don’t trade profit for prestige.

Don’t build for more members. Build to keep the ones you have.

Want help building a retention first business?

Apply now at joinretain.com

Learn more at shanalynn.com.

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Shana Lynn