Become An In-Demand Community Manager
Learn How To Craft A Thriving Community For Courses, Memberships or Coaching Programs
(without stress or the overwhelm of falling down the DIY YouTube rabbit hole)
With our proven frameworks, proactive strategies, and streamlined systems, you'll gain the skills you need to propel your success and drive your career forward.
Do you feel like you’ve reached the ceiling as a general VA or freelancer?
Are you tired of brainstorming ways to translate your current skills into a new role?
Are you feeling the tension between seeing HOW your current clients could cultivate a better community experience but aren’t exactly sure how to help them get there?
Are you a brand new community manager who is constantly sprinting ahead of your client trying to “figure it all out” before they catch on that you’re not confident in your decisions?
You’ve been focused on growing your skills as a freelancer.
You’ve had some success but know the riches are in the niches. The days of standing out as a generalist are over. Even social media managers are niching down into specialists.
You can see the writing on the wall. AI and automations are here to stay. But you know that building community and a movement is THE WAY a business owner can differentiate in the marketplace.
It is possible that you are a Facebook group manager, freelancer or general VA, and ready for something bigger. You’re wondering how to step out.
You’ve been thinking for now that your current skill set can be upgraded.
You know that if you advance your skills, you’ll be able to serve clients at a higher level which at the end of the day, means you’ll be able to command a higher rate for your services.
But…you’re feeling overwhelmed about how to get started and who you should trust as a thought leader and educator.
Maybe you’ve even hit up a few podcasts or YouTube videos to try to learn how to get started as a community manager.
But it’s only added to your confusion.
If you have gotten started, you’re probably feeling a bit lost. You’re wondering what the best practices are, how to structure a great community program and what metrics you should even track.
It’s no surprise that you’ve landed on this page. In your offline life, you love community and you very much want to help grow meaningful connections and interactions online.
There’s never been training on how to not just manage, but cultivate a thriving community for online courses, memberships, or group programs.
Until now…
My name is Shana and I know the challenges you might face when trying to grow and manage your online community.
Why?
Because for the last 10+ years I’ve helped national brands and the world’s leading online entrepreneurs create and cultivate thriving online communities.
I’ve started and led many online and in-person communities of my own plus trained the community teams for industry leaders like Stu McLaren, Amy Porterfield, Jasmine Star and Corinne Crabree.
I’ve handled it all- including navigating the day to day tasks of a community manager, handling conflict, and developing proven strategies that actually activate community members and keep them engaged for longer.
Every week, I get an email from someone asking me for community manager recommendations- they’re either looking to hire someone into the role or they’re looking to upgrade their skill set.
That’s why…
I’m Sharing Everything You Need To Manage a Thriving Online Community Based on My Decade of Experience
it all starts with community
I’ve been researching and speaking about online communities since 2008. My background in marketing and passion for community led me to not only lead my own communities online, but to share my strategies with thousands of business owners.
I’ve worked hand-in-hand with the 7 & 8 figure online entrepreneurs you know and love – taking their communities from surviving to thriving while empowering their teams to think proactively and leverage proven systems.
My decade of research and boots on the ground experience led to the development of my Community Cultivated™ Framework.
In the past, I’ve taught this framework and training during a 2-day in-person workshop. Some of the top names in the online course, membership, and coaching space have invested $10000+ to send their teams to this workshop.
My clients invest tens of thousands more for me to work with them one-on-one to implement what I’m going to be sharing with you in this program.
I’ve curated my best and highest impact community strategies, systems, frameworks, and tactics into this program.
Testimonials
Amy Porterfield
Digital Course Academy
So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.
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Before 2019, I was very much involved in the strategy, in the management, in the processes inside of all of my communities. My Director of Community got to work with Shana and learn some new strategies and insights and processes that we have absolutely applied to our community. We've seen amazing results.
Now when I pop into my communities, I get to be there to exchange ideas and to support my students and to engage with them. But I'm not worried about strategy, management, systems, processes. I don't have to worry about any of that because my team is thriving to support my students.
It's so important to learn what you don't know about building a thriving community by an expert. So take advantage of the opportunity to work with Shana and her team. You will not regret it. It was one of the best decisions I made, and I'm so proud of the communities that we've built.
Corrine Crabtree
No BS Women
Shana taught my community managers how to think like a member and how to frame resources and messaging in a way that has not only made our community culture stronger, it's increased our retention rate significantly.
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Through her Community Cultivated beta program, she's taught my team the science behind community engagement, how to measure community success, and how to take both to create a member experience that is top notch. Her knowledge and wisdom have been invaluable and I would recommend her and her program to anyone who wants to take a deep dive into understanding their community and growing it in a healthy productive way.
Becky A. Davis
Bosspreneur AcceleratHER Academy
I now have a community manager, I learned how to prepare and train her, and we created our community language.
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I up-leveled my community after going through Shana’s program. I now have a community manager, I learned how to prepare and train her, and we created our community language. These are just some of the things we learned from Community Cultivated. Since working with Shana, our retention has increased and our community engagement and interaction have doubled.
My belief is this…
When I help you become a community manager and learn how to create a thriving community you’ll be able to help more people make more progress. Together we’ll be creating connection and belonging in a world where loneliness is a pandemic.
That kind of makes your heart skip a beat, right?
In a world driven by AI, peole are longing for connection now more than ever…
In a world driven by AI, people are longing for connection now more than ever..
Creating a thriving community that has a culture of progress is essential to business owners. They want to increase their retention and ascension for their online programs.
But how do you create a thriving community?
And more importantly, how do you learn how to do it from someone who actually has been in the weeds?
That’s where my Community Cultivated™ Framework and this program come in.
This program will help you learn the in demand skill of becoming an online community manager.
Community managers help business owners maximize their profit and multiply their impact through the power of community.
Creating a thriving community boils down to 4 key elements.
When done right with the right strategy and the right plan, people stay longer, are more engaged, and make way more progress… all of which means a more profitable, stable online program.
Can you imagine how valuable this skillset is to a business owner?
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You understand the value of belonging. You can help create this for others.
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You could be this person for someone else- you can help them make progress towards the thing that matters to them.
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You can learn how to lead and manage communities for others by adding some more tools into your toolbox.
If you’re ready to uplevel your skills and become a community manager, this program is for you!
This program will not only teach you how to create a thriving community, it will equip you with proven systems and frameworks that save you time.
You’ll get access to…
Bite-sized trainings that teach you the high-level strategies and day-to-day tactics that you can leverage to make managing a thriving community a breeze.
But it’s also a collection of community resources, real-life examples, and proven frameworks that simplify the implementation process. Just imagine the time you will save.
This is an essential training resource for novice and seasoned community creators and managers alike. You’ll get access to timeless and proven strategies that apply no matter what platform you use for your community.
These aren’t the latest trends and tactics. You’ll be creating community systems and strategies that will outlast the ebbs and flows of your industry.
You and your team will be empowered to make better decisions when issues arise in the community & grow your expertise so you feel confident in how you support your members.
And most importantly, it’s going to help you fall in love with your community again so you can serve more people - all while making things easier and far less stressful.
Helping Business Owners Keep Their Existing Customers Is Far More Profitable Than Gaining New Ones!
If we just talk numbers, joining this program will become one of the best investments you can make in yourself because a community manager skill set is NEEDED by business owners!
They know that if they are going to increase their revenue, they have to reduce their churn. This is a skill community managers know how to help with!
They are so overwhelmed with other areas of their business like social media, marketing, operations, and launches that they NEED someone like you to help strategically nurture their community.
They are looking for someone to come alongside them and craft an outstanding experience for their customers.
Become A Community Manager Today!
My decade of experience has turned into time-saving, proven systems and frameworks.
You’ll be amazed at the confidence you’ll gain in knowing how to lead community members into making progress.
And let’s not forget stress that will be eliminated since you’ll no longer have to ping pong around the internet trying to sift through the noise of best practices for community management.
The world is already chaotic enough. A community should be a place that breathes life into their members.
That’s why now more than ever, it has become increasingly important to know how to create a safe community space and cultivate a strong culture.
The world is waiting for you, what are you waiting for!!?
So how do you know if you’re ready for this program?
This program is not for everyone.
I want you to be confident in your investment so let’s talk about who it’s for and who should hold off for now.
Who this is for.
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• Understand the value of community and are ready to learn how to create a strategically cultivated community that thrives.
• Are ready to uplevel their skills and become a community manager but are overwhelmed by how to get there.
• Are excited about learning strategic thinking and leadership so that you can lead the charge for community initiatives in a company.
Who this is not for.
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• Are just getting started. If you’re still struggling with how to gain clients in your freelance business, your focus needs to be elsewhere. I’ll be here when you’re ready.
• Are looking for basic training on how to manage the tech of a Facebook group. Facebook has its own free training for that. Although business owners may use Facebook for their platform, it’s not their community. It’s just the platform where the community gathers.
• Are looking for a get rich quick skill. Community is the heartbeat of a thriving business and while yes, you’ll be able to upgrade your current pricing when you gain a new skill, if you’re considering joining SOLELY because of that, your heart isn’t in the right place and this isn’t the program for you.
But if you have a great skill base as a freelancer or virtual assistant and you’re excited about…
Upgrading your skill set with proven frameworks that help communities grow.
Learning proactive community management techniques.
Serving alongside a business owner to create a sense of belonging for their customers.
Increasing retention based on strategic decisions backed by data.
Confidently leading a community.
This program is for you!
Here’s what’s waiting for you inside Cultivate…
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Uncover the 3 hidden foundations you have to understand before you can effectively create and cultivate a thriving community.
You'll discover:
• Why communities are like super-glue fusing your customers to your brand
• 3 psychological needs that create an irresistible community
• The 6 phases of member growth—and why getting people to the final phase isn’t the goal
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Discover why a thriving community is so crucial and how to establish a strong foundation.
I’m going to share with you my Community Cultivated™ framework. These are the 4 elements of a thriving community. This framework has taken over a decade to develop and will be the foundation of our work together throughout the rest of this training.
You’ll also gain clarity about the role of a community cultivator - whether that’s you or someone on your team.
Last but certainly not least, we’ll talk about how to create a culture of progress that keeps people around for years.
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You can’t have a thriving community without first creating a safe space. So in this module, we’re first going to dive into the foundations of safety.
Then we’ll talk about choosing your space.
We’ll also make sure you’re equipped to protect and amplify your culture.
Finally, we’ll wrap up with how to optimize your space.
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The stronger your culture becomes the more important onboarding becomes. Whether you’re creating from scratch or refining what’s there, this module will show you step-by-step how to create an onboarding experience that helps members acclimate and activate quickly.
We’ll dive into the return on investment of onboarding so you and your team understand the value.
Then we’ll get clear on the outcomes you want from your onboarding that will shape how you craft it.
Finally, you’ll get a step-by-step guide to creating your community onboarding.
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In this module, we’re talking about how to communicate with your community members in a way that leads to them taking action.
I’m also going to share some tips for getting a communication plan in place that feels easy, not overwhelming.
You’ll also know how to write better posts that get more attention and more people to take action.
You’re going to get the step-by-step on creating an outgoing communication plan for your community members that drives member behavior.
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Moderation isn’t exactly the most fun topic of discussion, but it’s incredibly important.
And not only that, it tends to take up a lot of the community manager’s time.
There’s also a lot of potential risk if it’s not done well.
So let’s explore the 3 Goals of Successful & Sustainable Community Moderation.
These goals will let you step away from your community with confidence, create and uphold healthy boundaries, set up systems that scale, and handle conflict with ease.
Moderating a community doesn’t have to be stressful.
It doesn’t have to consume all your energy or your time.
Let me show you how to moderate with confidence and ease so you can protect the culture while saving your sanity.
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What I’m going to teach you are strategies and frameworks that will support you in your effort to engage in a remarkable way as you help members make progress.
You’ll learn how to spark engagement in your community that leads to meaningful conversations.
I’ll equip you to engage intentionally in a way that leaves members feeling supported and connected.
Finally, you’ll get a peek into the day-to-day responsibilities and tasks of a community manager that make sure everything you’ve learned moves forward in the business.
What others are saying…
Caitlin Mitchell
EB Academics
It was the best money I’ve ever spent . . . I thought we were doing a pretty decent job beforehand. We had great retention, 96%, but we implemented so much because of what we learned from Shana that has made such a difference in our onboarding experience for our teachers and the entire membership experience overall. Our retention has never been higher.
Janice Anderson
Significant Life
Throughout the program, I learned so much about how to create a membership that is really going to serve people in a deep way but also going to be profitable for me as a business owner.
Laura Meyer
The Advance
Shana made small suggestions that are going to save us so much work and make our membership easier for our members to be able to actually make progress. Our whole team is completely energized, aligned, and excited about next steps. I said to my team, just do everything she said and do it as fast as we can.
Karine Rayson
The Crew Coach
I was looking to optimize my membership to provide my members with the ultimate experience. I knew Shana was the expert in the space. Now I have full confidence in my membership and the results it brings my members. If you are looking to build a community and provide them with such a unique experience, please reach out to Shana because she will give you so much value and input in creating the membership that you truly want.
Candace D’Agnolo
Pet Boss Nation
The principles that we've learned from Shana have really laid this foundation for us as leaders in the industry, to feel more confident about how we handle and address different situations.
Jennifer Allwood
The Inner Circle
She did such a phenomenal job . . . showing us where we've missed some opportunities to serve the ladies that we coach in that group. And then just giving us ideas that we maybe had never thought of, or just how we could slightly shift some things. It was worth the cost and then some.
Leslie Vernick
Conquer
Through the class, my community manager’s eyes were opened in brand new ways on how my entire business fit together and how important her role as my community manager was to the welcoming, onboarding and overall experience of our members. Our retention went up and I was 100% satisfied with my investment.
CULTIVATE BONUSES
I’m including 4 bonuses that will help you maximize your time and multiply your efforts.
These bonuses were specifically selected to help you maximize your program experience and address some of the most pressing problems community builders face.
You’ll get access to these amazing bonuses…
Actionable Workbook: This robust workbook will help you take what you learn from knowledge into action. This will be your go-to resource and strategic plan beyond your completion of the program.
Tools & Templates Vault: Get access to my best templates and favorite tools. You’ll be able to use these templates and tools to get results from what you learn easier and faster. No need to start from scratch.
Story Masters: This masterclass and story organization template will equip you to collect, organize, and share the stories of your members. You’ll be able to leverage the success of your members to increase conversations and improve your retention.
Measuring Success Toolkit: This metrics and data simplification toolkit helps you know what to track, how to track it, and sets you up with a reporting dashboard that will give you insight you need to make better decisions to support program goals.
Testimonials
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Not only did I leave with an understanding of the thoughtfulness that went into every detail of the community that I am part of, I now feel fully equipped to manage our 25 member support team as we expand to meet the needs of our 8-week signature course.
Sara Curtis
Community Manager for Bonnie Christine -
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I knew Shana from Tribe, where she was Stu McLaren's right hand person, and then had the pleasure of working with her in her consulting business. Shana has worked with the best of the best and I felt very fortunate that she could squeeze us on to her roster. She can assess your business and recommend not only how to uplevel your community, but also how to strategize launches and ongoing operations. Thanks for injecting your unique brand of rocket fuel into our business, Shana!
Debbie Steinberg Kuntz
Bright & Quirky -
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Shana has been working with my Community Manager and members of my community team for the past few months. She's taught them how to think like a member and how to frame resources and messaging in a way that has not only made our community culture stronger, it's increased our retention rate significantly. Through her Community Cultivated beta program, she's taught my team the science behind community engagement, how to measure community success, and how to take both to create a member experience that is top notch. Her knowledge and wisdom have been invaluable and I would recommend her and her program to anyone who wants to take a deep dive into understanding their community and growing it in a healthy productive way.
Corrine Crabtree
No BS Women -
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There's always ten million good new ideas you and your team want to execute and five million things going wrong all at once, and three million things you've forgotten about but shouldn't have. Well, Shana is the octopus tamer. She will bring order to your team, clarity to your vision, and efficiency to your processes. Shana knows how to create and maintain community and how to teach your staff not just what to do, but how to THINK about their roles. As a mindset coach, that's always what matters to me most, because that's what enables the staff she trains and works with to succeed long after her engagement is over.
Kara Loewentheil
The Clutch -
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Our membership had plateaued. We were bringing in as many people as we were losing. I was starting to get really worried. I'm a marketing strategist, but no matter what level you're at you always need that person that's coming in with outside expertise that can see the bottle and see the label of the bottle from the outside, not the inside. What Shana did for us is going to save us years and years of work. It was unbelievable what she was able to accomplish in such a short period of time that created so much value in our organization. I didn't even realize how many friction points were in our membership. She made small suggestions that are going to save us so much work and make our membership easier for our members to be able to actually benefit from the promise of our membership. Our whole entire team left completely energized, aligned, and excited about next steps. I said to my team, just do everything she said and do it as fast as we can. I cannot recommend her enough.
Laura Meyer
Advance Women’s Expert Network -
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When I decided to join Cultivate, I was about to open my membership for my second launch. It was a pivotal moment in the business, and I wanted to have an exact strategy to build my community's foundations right without making costly mistakes. From onboarding to the management of communications, to delegating tasks to my team members, to collecting stories, to quick hacks to communicate through slack and other tools more efficiently, Cultivate provided exactly what I needed and gave me the peace of mind of knowing I didn't have to worry about yet another moving piece, I just needed to deliver.
Linnea Passaler
Heal Your Nervous System -
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My new community manager and I started going through Shana’s Cultivate course about six months ago. We were just getting a few members in each month and the sort of same amount of members were leaving. Now, as we end 2022 and start 2023, we have the most members we've ever had and the business is the most profitable it's ever been through working with Shana. I'm super, super grateful. Having a community cultivator trained up has allowed me as the business owner to step back from being in the weeds of the community admin work. We are so much more profitable. I have so much more time
Jaryd Krause
So if you’re a freelancer or VA and you want to learn how to become a Community Manager without the stress and overwhelm, it’s time to join us in the Cultivate program.
Beyond the strategies and tactics, you’ll get access to our swipe files and templates to make implementing what you learn even easier. I’ll also share the behind-the-scenes of the systems and processes used to make these strategies come to life.
You’ll be equipped to create a culture of progress back to business owners that leads to more results, better stories, and community members that won’t stop talking about how amazing the program is.
You will be equipped and empowered to become a community cultivator.
*SPECIAL LIMITED-TIME BONUS*
For a limited time, I’m including a special bonus that takes this program from a self-study program to one with support… at no additional cost to you!
90 Days Of Support
I’ve never offered this level of support before to anyone that’s not a one-on-one client!
Over the next 12 weeks, you’ll be able to submit your questions about the content as you complete each module.
My team and I will respond directly to you with an answer.
No more waiting for a scheduled Q&A to happen.
No more wading through hours of Q&A replays.
Your question.
Direct to our team.
With a direct response right to your inbox.
That’s on-demand support at the self-study price!
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The Cultivate Program
Based on my Community Cultivated™ framework and 10+ years of research and experience, this program gives you the strategy and tactics needed to cultivate a thriving, profitable community for your course, membership, or coaching program.
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Actionable Workbook
This robust workbook will help you take what you learn from knowledge into action. This will be your go-to resource and strategic plan beyond your completion of the program.
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Templates & Tools Vault
Get access to my best templates and favorite tools. You’ll be able to use these templates and tools to get results from what you learn easier and faster. No need to start from scratch.
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Story Masters
This masterclass and story organization template will equip you to collect, organize, and share the stories of your members. You’ll be able to leverage the success of your members to increase conversations and improve your retention.
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Measuring Success Toolkit
This metrics and data simplification toolkit helps you know what to track, how to track it, and sets you up with a reporting dashboard that will give you insight you need to make better decisions to support program goals.
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90 Days of Support*
Submit your questions about the content as you complete each module. My team or I will respond directly to your inbox an answer. No more waiting for a Q&A or wading through hours of replays.
*This is a limited-time bonus.
Unlock access to the full Cultivate program & all 5 bonuses today!
You’ll get access to…
✔️ The Cultivate Training Program
✔️ Actionable Cultivator Workbook
✔️ Time-Saving Templates & Tools Vault
✔️ Story Masters Training & Template
✔️ Measuring Success Training & Toolkit
✔️ 90 Days of On-Demand Support
Join now for only…
$499 Today
+2 additional monthly payments of $499
(or pay-in-full at $1497)
Choose your preferred payment plan at checkout.
The choice is yours!
It’s time to step into strategic and confident community leadership.
You could be…
√ Proactively cultivating a thriving community
√ Activating members towards meaningful progress
√ Strategically driving retention and reduced refunds
√ Leading a community calmly and confidently
Or you could keep…
X Wondering how to upgrade your skill set.
X Hopping around in the DIY YouTube education rabbit hole.
X Seeing problems with a business owner’s community that you don’t know how to solve.
I want you to experience the joy of leading a community that reflects a culture you’re proud of, supports member progress, and thrives.
Have questions? We have answers.
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You’ll get immediate access to the program. You can go at your own pace, but the content is released module by module with bonuses unlocking along the way.
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This is a bit of a trick question. Each module is about 20-40 minutes long. I get straight to the point. So consuming all of the videos will take you about 4-5 hours. But I recommend setting aside 2 hours for each module to give you plenty of time to digest what you learn and begin applying it.
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Yes! This program is designed to not only support the online business owner, but to equip community managers to become experts at their craft.
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Yes! Each purchase grants access to one individual, whether that is you or a member of your team. If you are purchasing for a team member, just reply to your confirmation email letting us know you’ve purchased for a team member. If you’d like access for more than one individual, let us know.
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Purchase of the program grants access to one individual. If you’d like additional team members to have access to the program, reply to your purchase confirmation email to discuss your options.
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Yes. You can join for $499 today and then two monthly payments of $499. Simply choose the payment plan option at checkout.
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I guarantee you that if you don’t do the work you won’t get results. There’s a reason that most people that purchase programs like this never see results… and it’s not because the program sucks. It’s because the student doesn’t do the work.
But that won’t be you, right? You’re going to dive in and take it one module at a time, implementing as you go.I’ve worked with so many program owners and community managers I’m 100% confident in the value of this program.
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We do not offer refunds. And here’s why.
Once you get access to the program, there’s no way for you to unsee what you’ve accessed or for me to remove your access to the workbook, templates etc. You’ll have it all right away.
Plus if you’re not 100% confident this is what you need, I don’t want you investing. You need that confidence to carry you through completing the program.
If all this program does is help you keep 3 members at $42 a month for 1 year, it’s paid for itself. -
You’ll have access to your version of the program for at least one year. That means you have an entire year to consume the content and get your game plan in place. Plus you’ll have your actionable workbook and templates that will stay with you and your team forever.
Have a question you don’t see answered here?
Contact us at support@communitycultivated.com
*Completing Cultivate does not guarantee you’ll get a job as a community leader, but it will increase your chances. The current placement rate of community managers who have completed Cultivate as of September 2024 is 83%.
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