Ep 172: Million Dollar Personal Branding Strategies
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Million Dollar Personal Branding Strategies with Lauren Tickner [Highlight]
In the online business world, we hear a lot about funnels, strategies, and scaling, but there’s one thing that follows you no matter what business you run—your personal brand.
Lauren Tickner built a multi-million-dollar business by leveraging her personal brand. Now, even as she shifts toward growing a corporate brand, she still recognizes the power of having a strong personal brand.
Whether you’re looking to grow your membership, sell a course, or shift into a different business model, your personal brand is an asset that pays off for life.
Does Your Personal Brand Fit Your Goals?
A personal brand can fuel your business, but how much it plays a role depends on your long-term vision.
If you want a cash-flowing business with high sales potential, personal branding is everything.
If you want to eventually step out of your business, you need a strategy to shift sales away from being tied to your name.
Both are valuable but you need clarity on which path fits your goals.
How Personal Branding Creates Business Freedom
The Problem: If your business is fully dependent on your personal brand, it’s harder to remove yourself when you want to sell, exit, or scale without being the face of everything.
The Solution: Systems. Even if leads and sales currently come from your name, there are ways to gradually shift the focus toward your company without losing momentum.
Personal Branding is a Long-Term Investment
Unlike business expenses, which only serve your company in the short term, your personal brand follows you for life.
That means:
Every piece of content you create now will continue working for you years later.
If you ever pivot businesses, your audience follows you.
You can sell anything—as long as it's aligned with your expertise.
How to Build a Personal Brand Without Burning Out
Batch Your Content – Instead of posting daily, dedicate one full day every few months to creating content.
Delegate to Your Team – Your personal brand doesn’t mean you have to do everything. Build systems so your team can manage engagement, DMs, and email inquiries.
Stay Consistent – Even as you focus on scaling other areas of your business, commit to at least one hour a day to keep your personal brand active.
Final Thoughts
Whether you’re growing a membership, scaling a coaching business, or launching a new offer, your personal brand is a multiplier. But personal branding alone isn’t enough. Your business needs strong retention systems to create sustainable, long-term success.
If you're ready to build a business that keeps the customers you already have, get my FREE Membership Retention Roadmap and learn the five essential systems that top membership owners use to keep members engaged and coming back.
Download it now at retainguide.com.
Want to hear the full conversation with Lauren Tickner? Listen to the latest podcast episode now: shanalynn.com/podcast.
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