Ep 186: How to Leverage SEO on Pinterest
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How to Leverage SEO on Pinterest
If you’ve been focusing all your content marketing on Facebook and Instagram, you’re missing a powerful opportunity hiding in plain sight: Pinterest.
In a recent conversation with Pinterest strategist Meagan Williamson, we uncovered why this visual search engine is one of the most underused platforms for long-term growth—and how it can drive targeted traffic straight to your funnel.
Unlike other platforms, Pinterest isn’t just social, it’s a visual search engine, which means it can play a huge role in your long-term SEO strategy.
Pinterest Is Built for Evergreen Growth
What sets Pinterest apart?
Longevity: Content on Pinterest can generate traffic for years. One well-optimized pin can still be ranking and driving clicks 5+ years later.
Search-first platform: Pinterest users actively search for ideas, inspiration, and solutions making it perfect for top-of-funnel traffic.
Scientific optimization: With the right keywords, boards, and pin descriptions, your content gets found by the right people at the right time.
Unlike Instagram or Facebook where content disappears in hours, Pinterest content is evergreen.
Pinterest Marketing Is NOT Just for Launches
If your current Pinterest strategy is focused on promoting launches, it’s time to shift.
Pinterest is best used to:
Attract cold traffic
Grow your email list
Drive people to evergreen offers, your podcast, or a free group
This is how you build a funnel that feeds your business over time, not just during sales windows.
Why Pinterest SEO Matters More Than You Think
Pinterest is a search engine, not a social platform. That means user intent is already baked in. Your audience is looking for something specific. They're not scrolling mindlessly like on Instagram. They're typing in keywords to find content like yours.
That’s powerful.
You’re no longer screaming “Buy my thing!” You’re saying, “Hey, I can help with exactly what you’re already searching for.”
Key Advantages of Pinterest SEO:
High-intent traffic: Users are actively looking for inspiration and solutions.
More control: You’re less subject to algorithm volatility.
Niche dominance: You can rank for specific topics just by doing smart keyword research.
Keyword Strategy for Pinterest: It's Different
Here’s the catch most business owners miss:
Pinterest SEO is not the same as Google SEO.
Yes, there’s overlap, but your keyword strategy must shift based on the platform. Here’s how users search differently:
Google: "best beige paint colors for nursery"
Pinterest: "beige baby nursery"
Pinterest searchers use shorter, punchier keywords, not full questions.
Do This:
Research your keywords on Pinterest itself.
Use Pinterest’s own search bar and auto-suggestions.
Don’t assume your blog or YouTube keywords will work here.
Add keywords to your pin titles, descriptions, board names, and profiles.
This extra step takes one minute and it’s worth it.
Optimize Your Pins for Visibility
Want your pins to rank? Treat each one like a mini SEO asset.
Checklist:
Is your target keyword in the pin title?
Did you use a clear and concise hook in the description?
Is it obvious who the content is for?
Are you using relevant board names with keyword alignment?
Pins don’t need to go viral to perform. They just need to show up for the right search.
YouTube + Google + Pinterest = The SEO Trifecta
If you’re already using YouTube or blogging, Pinterest adds another layer of exposure.
Together, they form a trifecta of search traffic:
Google brings written searchers
YouTube brings video searchers
Pinterest brings visual searchers
Bonus: Signals from Pinterest can even boost your Google ranking.
Start Where You Are
You don’t need a big budget or a new tool.
Pinterest gives you free tools for keyword research and ranking. Take one extra minute with every new post or video and translate your message for Pinterest’s search engine.
That’s how you build a sustainable Pinterest marketing strategy that works long after you hit publish.
If you’re ready to turn your community and content into long-term retention and revenue, start with The Membership Retention Roadmap. Download it at retainguide.com to learn the exact systems you need to keep members longer, reduce churn, and increase renewals. These are the systems my clients used to add over $3.4 million in annual recurring revenue.
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