Ep 211: Should I Include Everything in My Membership?

Mar 3

Written By Shana Lynn

Should You Include Everything in Your Membership?

If you run a membership business, you’ve likely asked this:“Should I include all my programs in the membership?”

Short answer: No. Here’s why and what to do instead.

It’s tempting to bundle every offer, course, or event into one big membership package. More value, right?

Not exactly.

When you include everything, you:

More content doesn’t equal more retention. It equals more confusion.

Want your members to feel special without giving it all away?

Here’s the move: keep your premium offers separate, but give members exclusive perks.

Two easy options:

1. First Access Let members register before anyone else.This works great for:

Pro tip: Announce launch dates to your email list before social media. Use “first access” as a list growth driver.

2. Member-Only Discounts Offer 15–25% off for members. Just make sure your pricing still hits your revenue goals if all buyers are members.

You can use both strategies—first access and a discount—for max loyalty and conversion.

Because it limits your reach and often hurts profitability.

If you keep retreats or intensives only for members, you might not fill the spots.That’s not a smart growth strategy.

Instead, treat members like VIPs. But give yourself the flexibility to sell to a wider audience.

Map out your offers:

Then run the numbers.If every buyer came from inside the membership, would it still be worth it?

Use this structure to protect your margins and retain more of the right members longer.

Ready to turn your membership into a retention machine?

Apply to RETAIN at joinretain.com

Watch on YouTube | Listen on Apple or Spotify

To learn more about how I can help you, tap here