Ep 228: How To Think About Additional Expansion Offers
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How to Think About Additional Expansion Offers
One of the smartest ways to grow profit in a membership is through expansion offers.
Not because you are constantly finding new customers.
But because you are serving the members you already have at a deeper level.
The problem is that many businesses build expansion offers the wrong way.
They hold back value in the core membership because they want people to upgrade later.
That approach hurts retention.
Your Core Membership Should Already Be Enough
During our conversation, my friend and 8-figure membership owner, Corinne Crabtree, shared how she thinks about this in her business.
Her membership is designed to give members everything they need. Then she offers additional support like one-on-one coaching, events, and specialty programs for people who want more help.
Pay attention to this distinction..
Your expansion offer should not fix a weak membership.
It should support members with deeper or more specific needs.
The strongest memberships make members feel fully supported before they ever buy another offer.
Stop Holding Back Value
I shared with a friend that I worried a new group consulting offer might stop people from wanting one-on-one consulting.
Her response completely reframed it for me.
She said your offer should be so good that most people do not need the next level.
That is the mindset shift.
Too many businesses build value ladders around withholding support.
But when members get real results, trust grows.
And trust creates natural expansion revenue.
The Best Expansion Offers Feel Optional
A strong expansion offer should feel like added support, not required support.
Your members should think:
“I do not need that, but I can see who it would help.”
That is how you know your core membership is doing its job.
Before you add another offer, ask yourself this:
Does this deepen support for a certain type of member, or does it patch a hole in the core experience?
If it patches a hole, improve the membership first.
If it deepens support, it can become a powerful retention and revenue driver.
Want to build a membership people stay in longer?
See how to work with Shana at shanalynn.com
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