Ep 190: Go From Being the Only Face of the Brand to Having a Team of Rockstars

Oct 7

Risks of You Being the Only Face of the Brand

If you're the only face of your brand, your growth is capped.

That might feel bold, but it's true. And it’s why the Savannah Bananas are winning at brand, community, and connection.

Your members aren’t just following a leader. They’re looking to feel seen, heard, and included. And that can’t happen if every message, video, and post comes from just one person. Your brand isn’t just about you. It’s about the experience you create and the people who deliver it.

Stop riding solo: Build a cast, not a clone

Jesse Cole, the guy in the yellow tux, has been the face of the Savannah Bananas for years. But behind the scenes, the team made a smart shift: they stopped relying on just one voice.

As co-founder Emily Cole shared, "We cannot ride on his coattails forever."

Now, the Bananas intentionally spotlight:

Players
Pep band members
Princess Potassium (yes, really)
Senior citizen dancers (the Banana Nanas)
Dad Bod cheerleaders (the Manannas)

Connection > Celebrity

This is what your community craves: real connection. Not just with you. With your team.

In a membership, that might look like team-led onboarding videos, personal notes from community managers, and staff showing up in member threads and calls.

And here’s what it leads to:

Higher retention
Deeper engagement
More shared experiences.

It’s not about replacing you. It’s about multiplying connection.

Worried your team isn’t ready?

That’s normal. Many founders fear "no one can do it like me."

But if you hold the mic too tight, your community never gets to meet the rest of the band.

Passing the mic creates space for different voices, more access, and unexpected connection points. That’s what turns members into fans.

Retention starts with experience

The Savannah Bananas don’t just entertain. They integrate fans into the experience.

They even let fans challenge plays on the field. That’s next-level participation.

You don’t need baseball theatrics. But you do need intentional inclusion.

Make this your strategy:

Choose 2-3 team members to spotlight this month
Involve them in onboarding, events, or content
Share their story and let members connect

You’ll grow connection and keep more members.

Keep more members. Grow more revenue.

Need help building a retention-first experience? Apply now at joinretain.com

Stay Connected with Shana Lynn

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Shana Lynn