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Drive Engagement with This Simple Strategy
I can’t tell you how often clients tell me they are doing all the things.
They are going live.
They are hosting calls.
But nobody is showing up.
Here is the reminder we all need:
It is our job to invite people to show up.
You cannot expect people to stumble across your event.
If you want them there, send the invitation.
Drive People to the Event
My friend Sarah Williams shared a simple strategy she used to drive engagement to her Instagram Lives.
Every time she went live, she texted her list.
The message was simple:
It is time for the live. Grab your coffee and come say hi.
And it worked.
She shared that sometimes she would go live and notice very few people were there.
Then she would realize she forgot to send the text.
She would send it.
Hundreds of people would start showing up.
The problem was not always the live.
She just had to drive people to it.
The same idea applies to your membership calls.
Use your email.
Use your text list.
Invite people to the places where you want them to engage.
Make It Consistent
Sarah also showed up at the same time on the same day each week.
People learned when to expect her.
That consistency matters.
Think about why talk shows worked so well.
People knew when they were on.
Your members can learn that same rhythm when your calls or live content happen at a consistent time.
Give People an Easy Way to Engage
Sarah also used a simple secret word in her texts.
She would tell people to use the word when they joined the live.
That gave them a reason to jump into the conversation right away.
It also helped her see that they came from the text.
And it made people feel like they had a little insider knowledge.
You do not need a complicated engagement strategy.
Sometimes you just need to give people a clear reason to participate.
Keep the Conversation Going
Texting also gave Sarah another place to continue the conversation.
Someone might watch the live and have a question they did not ask in public.
They could reply to the text instead.
Now the live is not the end of the engagement.
It opens the door to another conversation.
That is the bigger lesson here.
Do not just create the call or go live and hope people show up.
Invite them.
Be consistent.
Give them a simple way to engage.
Then keep the conversation going.
If you want a stronger system for member engagement and retention, I can help. Learn how to work with me at shanalynn.com.
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