Ep 226: 7-Figure Direct Message Selling Strategy
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7-Figure Direct Message Selling Strategy
Most people think DM sales are just about sending the right message.
But Lauren Tickner makes it clear.
DM selling works when your content builds authority first.
Then the DM becomes a real conversation.
Content Has to Create Authority First
Lauren says many people struggle with lead generation because they are not seen as an authority.
They may be sharing value.
But if people do not know why they should listen, they will not consume it.
And if they do not consume it, the value never lands.
That is why authority matters before the DM ever starts.
The “Cocktail Party Brag” Gets Attention
Lauren uses what she calls a cocktail party brag.
It is the thing you can say that makes people stop and listen.
For her, that has looked like:
Losing 50 pounds and keeping it off
Becoming a millionaire at 23
Building a business that has not dropped below $100K in monthly profit
This is not about bragging for the sake of it.
It is about giving people a reason to pay attention.
A Sideways CTA Starts the Conversation
Lauren also teaches a sideways call to action.
Instead of making a hard pitch, you place a casual invitation inside the content.
Example:
“I made an exact step-by-step process for my team. Let me know if you’d like to see it.”
It does not feel pushy.
It feels natural.
And it gives people a reason to comment or move into the DMs.
The DM Starts With Acknowledgment
Once someone replies, Lauren says not to spam them.
Start by acknowledging them.
Then look at their profile and give a real compliment.
After that, ask an open-ended question.
Not yes or no.
Something that invites them to share more.
Example:
“What is the business model you are trying to scale this year?”
That keeps the conversation moving.
Qualification Happens Through Conversation
Lauren’s team does not send an offer right away.
They look for key information first.
They want to know:
Are they selling knowledge online?
Do they have experience or proof they can get results?
Do they have intent to work together now?
The goal is to understand if the person is a fit before making the offer.
Intent Matters Before the Offer
Lauren does not recommend asking, “Do you want to pay me money right now?”
Instead, she uses open-ended questions to understand why someone reached out.
For example, she may ask what stood out to them from a webinar or piece of content.
If the person says they are struggling and want help now, that shows intent.
If not, the conversation continues.
A Video Can Move the Sale Forward
Lauren also explains how her team uses a short video.
They ask if the person is open to watching it.
Then they send it by email.
After that, they follow up in the DM.
The video can lead to:
A call booking
An application
A next-step conversation
In some cases, people book the call on their own.
In other cases, the team continues the conversation.
Systems and People Work Together
Lauren says you can automate through tools.
You can also automate through people and processes.
Her belief is:
Let systems run the business.Let people run those systems.
That is what keeps the process from depending on random effort.
The Simple Breakdown
DM selling is not just about the DM.
It starts with authority.
Then it moves into content.
Then it becomes a conversation.
Then the right person gets the right next step.
Your Next Step
If your DMs feel random, look at the system behind them.
Your content must create authority.
Your CTA must start the conversation.
Your DM process must qualify the right people.
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